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Vail Valley Real Estate Market Expenditure

Total Annual Retail Expenditure -- all segments

Combining all expenditure segments – including Primary and Secondary Trade Area residents, as well as visitors on an annual basis – the total Vail Valley area retail expenditure
potential is estimated to be almost $657 million in 2004, growing to approximately $712 million by 2006 and to well over $1 billion by 2016.

Total Retail Market Expenditure Opportunity by Breakdown

Approximately $371 million, or 52%, of the total expenditure potential would be generated from Trade Area residents, while about $341 million, or 48%, would be generated from visitors. The result is almost an even balance between market expenditure potential generated by local residents and visitors, which includes seasonal/second home owners. These figures reinforce the importance not only of visitor expenditures, but also of the local Trade Area residents in balancing year-round appeal and success of the overall marketplace.

Visitor Days Growth Projections by Year
	With a projected 795,906 visitors in 2006, increasing to more than 970,200 by 2016, visitor patronage is expected to continue growing over the next decade at a consistent and conservative average annual growth rate of 2%.

Average Visitor Expenditure by Retail Category

Visitors are projected to spend a total of more than $340 million in 2006, increasing to more than $505 million by 2016.

Annual Visitor Retail Expenditure by Segment

Total visitor spending was projected by multiplying total visitor days by per-capita visitor spending per day.

Average Daily Per Capita Visitor Spending 

Visitors have different spending patterns throughout the year which is reflected in seasonal activities, visitor volumes, lengths of visit and other demographic profiles. Layering these factors results in a visitor spending profile calculated on a perannum basis.

Visitor Origins by Season 2003
	The strong presence of regional, Colorado based visitors is a key consideration for effectively achieving year-round and summer activity in the retail merchandising mix of The Arrabelle at Vail Square.

Visitor Demographic Profile by Season
	The largest difference between winter and summer visitors is that winter visitors have a stronger representation of households with incomes of $200,000 and above (34% in winter versus 21% in summer), and summer has a larger group of households with incomes between $100,000 and $199,999 (38% in summer versus 28% in winter).

Winter Visitor Mix
	65% of all winter visitors are out-of state or International with an average household income of over $250,000.
Median Annual Household Income

Top MSA's
	20% of Vail’s out-of-state skiers are from New York/Northern New Jersey and Chicago, while over 50% of International skiers are from either Mexico or England.
Top Countries